On 17 November 2015, KDU University College and Digi Telecommunications officially launched an academic programme together for KDU’s Diploma in Business students entitled the Digi-KDU UC Co-operative Education Programme.
The ceremonial event held in conjunction with the official opening of the Digi Store located at the KDU University College, Utropolis Glenmarie campus and the graduation of the inaugural group of the programme through the Sales Challenge Prize Awards with a grand prize of RM3,000.
The purpose of this programme is for KDU to provide students with learning opportunities beyond the classroom walls; to also increase collaboration between the industry “Digi” and academia; and to apply classroom theories in real world situations for students’ learning, growth and personal development. The means by which to achieve this real life learning programme is to put students through a series of training modules such as Classroom Orientations, actual working experience at a Digi Retail Outlet, conducting a Group Sales Challenge, to name a few.
During her opening address, Deputy Vice Chancellor of KDU University College, Associate Prof. Dr. Hon Wei Min said, “Working in the real world, it is vital for students to be flexible and adaptable. Ultimately, maturity and character is what will take you far in your career and life.”
“When we first heard of the idea of this collaboration, we were really looking forward to making this programme a reality because it gives us the chance to discover and, hopefully, produce talents,” said Digi Head of Consumer Sales, Mr. How Lih Ren. Directed to the students regarding their Group Sales Challenge.
One of the participants of the 2-month-long programme, Jacklyn Koh, said, “I am really glad that Digi and KDU offered this programme because this allows us to put into practice all the business theories we learned in the classroom and provides us hands-on experience in marketing, retail and sales.” Her sales group, Team Klang, won the Sales Challenge Grand Prize of RM3,000.
This Digi-KDU co-operative programme is set to be offered to KDU’s Diploma in Business senior students over the next few years.
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